This picture says it all. Russians love him, and not just men. Look at the adulation coming from her. Plus, no attempt to get his attention, just satisfaction at being there. The boyfriend and the people behind the security guards have that look too, but a little more reserved. If Putin had asked them to do something right then, I am sure they would have obliged without hesitation.
Putin on the other hand is lapping it up.
The marketing is great too.
Cap and open collar to indicate "I am at your level",
suit says "Not really",
posture says "I'm loving it, and the world better listen to me".